BRAINSTORM GREEN, Laguna Niguel, CA

GREEN GAP: Post Copenhagen talks, leaders around the world are asking: What role will government play? What will the new rules be? How do you plan when there’s so little clarity? Companies waving the “green flag” in their marketing, how are they measuring emissions? Tracking carbon? Reporting on sustainability?

Greg Andeck, project manager at Environmental Defense Fund (EDF) calls it “green washing”… when communications are ahead of what actually is being done.

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