• REALISTIC – Check your sanity
• REASSESS – Measure/quantify Return on Marketing Programs (ROMP)
• RETRENCH – Economize, tighten your belt wisely

REALISTIC
Check your sanity. If you subsist in delusion, it will eventually come to an unwelcome end. If external conditions like the economy change, adapt to the new reality. You will only thrive long term in the factual world. Don’t let your opinions prejudice decisions. Pragmatically consider facts, don’t base conclusions on idealism or inclinations. Reality as a rule wins; it constantly catches up and demoralizes false notions.

REASSESS
Measure/quantify Return on Marketing Programs (ROMP). Evaluate resources — funds, people and time for each promotion.  In todays fast-paced, message cluttered world, sophisticated marketers must focus on applying integrated marketing communication that’s effective across media platforms, relevant, targeted, and consistent over time to move prospects from “awareness” to “action”.  Continually verify your customers’ worldviews, that’s where your value resides. Ultimately, it does not matter what you think, it’s what your customer’s believe and experience that drives their behavior.  Invest more on the uppermost return on campaigns, promotions and lead generation activities. However, don’t ignore marketing channels entirely or else you are liable to miss opportunity to further cultivate relationships in addition to potential long tail growth opportunities.

RETRENCH
Economize. Tighten your belt wisely. Trim and reduce marketing initiatives prudently. Cut back on what’s not working. Don’t guess what’s working and what’s not — measure, adjust and adapt. Retrench does not mean reposition; it means logically re-evaluate and execute more precisely.

Learn more…

Companies that will succeed in leveraging social media for marketing success will be the ones that stick to a strategic social media framework (Identify / Create / Reach / Guide) as well as figure out how to interconnect it with live events in a truly useful and meaningful way. Otherwise, it’s just fluff.

Strategic Social Media Framework:
• Identify audiences plus individuals with high Social Networking Potential (SNP)
• Create authentic, compelling, repeatable stories
• Reach as many potential prospects as possible
• Guide prospects directly into your buying process

Learn more about strategic marketing frameworks such as BAMM!™ a disciplined, and carefully orchestrated approach to BUZZ GAP™ Marketing.

Social Networking as a Business Strategy
This Panel explores issues such as:  How can companies best utilize social networking media?  What are the risks and rewards?  Can social networking be a money-maker for companies?  Does advertising work in the social networking world?  How does Twitter fit into the mix?  What are some specific social media success stories for driving business?

Speakers: 

• Jason Oberfest, Senior Vice President, Business Development of MySpace
• Paul Ollinger, West Coast Vice President of Sales of Facebook
• Sam Cimino, Sales Manager SW, YouTube
• Majid Abai, CEO of Pringo
• David Schwartz, Vice President, Corporate Development of Yammer
• Richard  Neff, Head of IP & Tech Group of Greenberg Glusker

Moderator: 

Dr. Tony Karrer, CEO/CTO of TechEmpower

Tags: 

Annotations, API, Avaya, B2B, buzz, CNN, collaboration, communications decency act, Capita, content aware, Dave Mathews Band, defamation, Deloitte, demographic, Digital Melinium Copyright Act, Facebook (Paul Ollinger), fad zone, FAQ knowledge base, Forrester Research, Good Morning America, Greenberg Glusker (Richard Neff) health vertical, hype, interactive ads, Internet Generation, Intuit, Jobvite, Lakers Fans, Lexus, LinkedIn, micro targeting, monitize, MySpace (Jason Oberfest), NFL, Orange County, Pappa John’s Pizza, Pinnacle Partners (Paul De Paul), Pringo (Majid Abai), relevant ads, self expression, sharing content, social graph, social marketing, Social Media, social networking, targeted advertising, Turbo Tax Rap, Twitter, user generated content, Vanilla Ice, Vertical Social Networking, viral, vloggers, Yammer (David Schwartz), YouTube (Sam Cimino)