Worldview Altering, Inspiring and Passion Redefining…
Post meeting with leading sustainability, brand strategy, product design and communications executives from top GLOBAL BRANDS as well as NGOs, stimulating start-ups, and leading solutions providers at SB’10, I am fervent about making a “green” impact globally. I discovered my passion and providence, and plan to leave a legacy.
“Green” movements have waxed & waned in the1960’s, 70’s, 80’s and 90’s. Mostly due to changing regulations, incentives, buying behavior and consumer psyche (Gasoline below $2.50/gallon, a HUMMER appears like an entertaining “big toy”, but at $4.00+/gallon a PRIUS looks like a better idea). Protecting “American interests” the past decade has further awakened the general public to the notion that the “total cost” to maintain 25% plus consumption of the world’s oil simply is “unsustainable”.
With that said, I believe the new millennium marked a transformation. The “sustainability” momentum is accelerating. Consequently, a tangible shift in WORLDVIEWS is materializing.
It’s chasm crossing time. When early adopters (“Prius effect”), governments (Federal/State), financial markets (Wallstreet/Banks/VC’s) and corporate America (Best Buy, Ford, GE, HP, Wal-Mart, etc.) concurrently spend, craft incentives, legislate % renewable energy by 2015/2020 deadlines, invest, set goals and use environmental strategy to innovate, create value, and build competitive advantage… sustainability “blue” and eco “green” goes mainstream.
Hence majority “macro shift” buying behavior through an environmental lens establishes a “megatrend” which no organization, politician or business can afford to ignore.
Will there be a “Green” bubble like the “Tech” bubble or “Real Estate” bubble? Yes I believe so.
I believe it will be similar to every “gold rush” where many dollars/resources/people chase dreams, mergers and acquisitions, consolidation and some bankruptcy will ensue… nevertheless the next Microsoft, Apple, Google type winners in the “Green” space vs. “Tech” space will emerge by the end of the decade.
It’s going to be an exciting ride, but with a better ending!
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