4 Strategic Keys to Social Media Marketing Success
Companies that will succeed in leveraging social media for marketing success will be the ones that stick to a strategic social media framework (Identify / Create / Reach / Guide) as well as figure out how to interconnect it with live events in a truly useful and meaningful way. Otherwise, it’s just fluff.
Strategic Social Media Framework:
• Identify audiences plus individuals with high Social Networking Potential (SNP)
• Create authentic, compelling, repeatable stories
• Reach as many potential prospects as possible
• Guide prospects directly into your buying process
Learn more about strategic marketing frameworks such as BAMM!™ a disciplined, and carefully orchestrated approach to BUZZ GAP™ Marketing.
This entry was posted on June 17, 2009 at 5:53 pm and is filed under Buzz Gap, Marketing, Social Media. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.
buzzgap.wordpress.com 
December 10, 2009 at 8:32 pm
The most important aspect of this 4-step process is to guide your audience. Social media is a great tool, but it is only one tool/aspect of the larger integrated marketing mix. http://www.emersonMCG.com